Digital marketing is a multi-faceted, ever-changing field that is often defined by the latest buzzword or future passion but that is also driven by customer needs and the ever-evolving nature of technology.
We've come up with a list of the world's leading experts with unique perspectives and the ability to expand your mind and change the way you see the world.
Digital Marketing experts you need to follow
- Neil Patel
- Ryan Deiss
- Rand Fishkin
- Ann Handley
- Gary Vaynerchuk
- Joe Pulizzi
- Larry Kim
- Justyn Howard
- Pam Moore
- Eric Siu
- Lilach Bullock
- Jay Baer
- Tim Ferriss
- Jennifer Polk
- Scott Stratten
1. Neil Patel
Neil is about as rock star status as it gets in the digital marketing, especially when it comes to search engines and content marketing. Neil Patel is a leader in SEO education as he consistently posts amazing content day after day. He is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. His both companies KISSMetrics and Quicksprout have valued more than $10 million. Neil has also helped big brands like Amazon, Viacom, HP, and NBC to increase their revenue. According to Forbes, he is one of the top 10 marketers and he has been recognized by former US President Barack Obama as one of the top 100 entrepreneurs under the age of 30.
If you want to grow your business by an order of magnitude, then immediately follow Neil Patel's website, apply the principles and tips to your business for crazy growth.
2. Ryan Deiss
Ryan is the creator of the “Customer Value Optimization” methodology, and has introduced and popularized many of the digital selling strategies. He is an entrepreneur, author, and investor. Ryan is the Founder and Managing Partner of RivalBrands.com and plattr.com. Ryan even hosts a live seminar occasionally in Austin, Texas. This is called the Traffic and Conversion Summit and the purpose of the seminar is to give up to date news and ideas on how to market online products for various businesses. Ryan is the Founder and CEO of The Scalable Company (Scalable.co), DigitalMarketer.com, Recess.io, and a Founding Partner at Scalable Equity, LLC, a venture equity accelerator that builds and acquires B2B media and software brands.
3. Rand Fishkin
Rand Fishkin is the Co-founder and former CEO of MOZ, one of the leading search engine optimization tools on the marketing. Rand is a top tech entrepreneur, blogger and leader. He began with a blog which turned into a consulting company, which then formed into a software business that was used by a vast majority of SEO professionals. Co-founder of Moz, the SEO software company, where he served as CEO until 2014. Founded SparkToro, a software and data company focused to helping people understand data.
4. Ann Handley
Ann Handley is a writer, digital marketing pioneer and a speaker. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. She was named by IBM as one of the 7 people shaping modern marketing.
Ann is the world’s first Chief Content Officer and an acclaimed writer and communicator. Ann Handley was named just that, and she is also a Wall Street Journal best-selling author with her titles, “Everybody Writes” and “Content Rules”.
5. Gary Vaynerchuk
Gary Vaynerchuk is a self-starter, and social media master. Gary is one of the most talked about marketing influencers on the scene today as a highly sought after public speaker and angel investor who made early investments in Facebook, Twitter, Uber, and Venmo. Gary is the chairman of VaynerX, a communications company that holds media properties and technology companies. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits -- both were sold respectively to American Express and Constellation.
6. Joe Pulizzi
Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Pulizzi is one of the leading educational speakers and author in content marketing strategies. His Foundation The Orange Effect, delivers speech therapy and technology services to children in over 35 states.
7. Larry Kim
Larry Kim is the CEO of MobileMonkey, a chatbot building platform for Digital Marketers. He is also an influencer, online marketing expert, and digital marketing coach. He’s also the founder of WordStream, the World’s top PPC marketing software company. He is also ranked as the 8 most popular author on Medium, and is a contributor to CNBC and Inc. Magazine. According to Kim, online advertising is governed by mathematics and it involves lots of calculations related to conversion rates and cost per click. It has more to do with data and science.
8. Justyn Howard
Justyn Howard CEO of Sprout Social, Inc. It is a popular social media management and analytics software company. Justyn was in enterprise sales for a software company in the learning management space, a company called Learned.com. Sprout Social is a social media management platform, we provide a Web based platform for our business customers.
9. Pam Moore
Pam Moore anchors KRON 4 evening newscasts. She also does special reports. Moore joined KRON 4 in March 1991 as an anchor and general assignment reporter. Early at KRON, Moore was assigned to report on medical issues for “4 Your Health” segments and was host of “Health Matters,” a half-hour health awareness program. One of the top social media influencers, Pam Moore’s strength lies in social media marketing and conversion optimization. Moore began her broadcasting career as a news reporter at WJLB Radio in Detroit. She has also worked in broadcast news in Louisville and Dallas.
10 Eric Siu
Eric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with companies such as Amazon, Uber and Salesforce to help them acquire more customers. He is also the co-host of the Marketing School podcast with Neil Patel. Eric also supports a wide range of companies (from Fortune 500 companies to venture-backed startups) as chairman of Single Gain LLC, a full-service digital marketing agency. Eric's background is in internet marketing and I previously ran the growth team at online education startup Treehouse. He also consulted for various Fortune 500 companies and venture backed startups.
11. Lilach Bullock
Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence. Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers. Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, The Guardian, Social Media Today and BBC Radio 5 Live). Her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.
12. Jay Baer
Jay Bear is a Hall of Fame speaker, author, entrepreneur and the most inspirational expert on marketing. Jay spent 20 years in digital marketing, consulting for more than 700 companies. His current firm is Convince & Convert provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee’s, DOLE and more. Convince & Convert is the fifth multi-million dollar company Jay has started from scratch.
13. Tim Ferriss
Tim Ferriss has been listed as one of Fast Company’s “Most Innovative Business People” and one of Fortune’s “40 under 40”. He is the author of top 1 New York Times and Wall Street Journal bestsellers and his "The Four Hour Workweek" is translated into 30+ languages. The Observer and other media have called Tim “the Oprah of audio” due to the influence of The Tim Ferriss Show podcast, it is the first business or podcast which exceeds 100 million downloads. Now, it crossed more than 600 million downloads.
14. Jennifer Polk
Jennifer Polk is a Managing Vice President at Gartner. She leads a team of experts who advise Technology Product Marketers on go-to-market strategy, demand generation, messaging and positioning and marketing agility. She worked at a digital marketing, developing and marketing campaigns. Polk led a Social marketing center where she helped multiple business unit to develop there digital marketing.
15. Scott Stratten
Scott Stratten is the creator of UnMarketing. Formerly a music industry marketer, national sales training manager, and a professor. He has written five bestselling business books. His latest title is UnBranding. You find him speaking at events for 3M, PepsiCo, Walmart, Adobe, IBM, Microsoft, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments, when they need help.
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