A trigger campaign is one in which marketing messages are sent out in response to a specific date and time, a change in the state of current events, user behaviour, or the passage of time since the last contact.
Every day, customers receive hundreds of sales emails. They open a small percentage of sales emails, read even fewer, and respond to even fewer – whether by writing a response or clicking on a link.
Every time you send out an email, you receive that your message bounced. If you think this doesn’t matter, then you are losing a significant hidden cost to bad email addresses.
An email is a powerful tool to connect your business with other businesses or customers. Email marketing is used to sending out content to your mailing list. It can be a hugely valuable tool for both start-up and grown companies.
Drip email campaigns are a powerful way to build your subscriber list and turn them into loyal customers. Running a drip campaign is a smart way to keep your audience engaged with an email newsletter. And, like most things in this world, it works best when your drip campaign is well constructed.